Logo Download and Brand Guidelines

Brand Guidelines & Assets

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The Singpass brand is more than just a name. It's a set of values, attributes, and design principles that reflects the spirit of our brand. Using it consistently will reinforce our passion and commitment to give all Singapore residents a National Digital Identity that empowers them to live confidently in a Smart Nation.

Please help us protect our brand, and present your work in the most appropriate way, by following these guidelines and only using approved brand assets from this site (any logos or images found elsewhere on the web are not approved for use).

When to use Singpass brand:

• Product Page

• Digital Surface

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Singpass logo download:

You can use the following logo for your online and print materials:

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Logo Usage

Minimum Size

Minimum sizes of the Singpass logo:

• Digital: 80 pixels wide

• Print: 18mm wide

Usage on Backgrounds

Whenever possible, it is recommended to use the full colour Singpass logo. It should be used on only either white or light grey background only. The single colour logos should only be used on either Singapore red or black background. For photograph backgrounds, the single colour logo in reverse white should be used.

ingpass Logo Don’ts

Don't combine the Singpass name or logos, or any portion of any of them, with other logo, company name, mark or generic terms. Don't edit, modify, distort, rotate or re-colour the logo.

Naming Usage

Never modify or abbreviate the name 'Singpass'. The 'S' in Singpass is always capitalised. Keep 'Singpass' as a single word.