Brand Guidelines and Resources

Brand Guidelines & Assets

The Singpass brand is more than just a name. It's a set of values, attributes, and design principles that reflects the spirit of our brand. Using it consistently will reinforce our passion and commitment to give all Singapore residents a National Digital Identity that empowers them to live confidently in a Smart Nation.

Please help us protect our brand, and present your work in the most appropriate way, by following these guidelines and only using approved brand assets from this site (any logos or images found elsewhere on the web are not approved for use).

When to use Singpass brand:

Product Page
Digital Surface
Kiosks

Examples

Logo and QR Code Usage

Minimum Size

Minimum sizes of the Singpass logo:

Digital: 80 pixels wide
Print: 18mm wide

Usage on Backgrounds

Whenever possible, it is recommended to use the full colour Singpass logo. It should be used on only either white or light grey background only. The single colour logos should only be used on either Singapore red or black background. For photograph backgrounds, the single colour logo in reverse white should be used.

Singpass Logo Don’ts

Don't combine the Singpass name or logos, or any portion of any of them, with other logo, company name, mark or generic terms. Don't edit, modify, distort, rotate or re-colour the logo.

Singpass Key Figure Don’ts

Don't combine the Singpass key figure name or logos, or any portion of any of them, with other logo, company name, mark or generic terms. Don't edit, modify, distort, rotate or re-colour the logo.

QR Code Dos

Ensure that the QR code is at least 500px wide.
Ensure that the QR code is, high-quality and sharp not blur or pixelated.
Ensure that the aspect ratio of the template remain unchanged.
Ensure that the QR code is a black filled colour on a white background for high contrast.