# Logo Download and Brand Guidelines

## **Brand Guidelines and Assets:**

The Singpass brand is more than just a name. It's a set of values, attributes, and design principles that reflects the spirit of our brand. Using it consistently will reinforce our passion and commitment to give all Singapore residents a National Digital Identity that empowers them to live confidently in a Smart Nation.

Please help us protect our brand, and present your work in the most appropriate way, by following these guidelines and only using approved brand assets from this site (any logos or images found elsewhere on the web are not approved for use).

**When to use Singpass brand:**

* Product page
* Consent page

**Singpass asset downloads**

You can use either of these buttons for your application:

{% file src="<https://2816701917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW3T7d7fy7OGYkZf4zVKU%2Fuploads%2FJGwoA4mDGd1sDpX1EDnJ%2FSingpass-logos.zip?alt=media&token=d1dedcbc-84b0-4b7c-81f7-c5bf822db148>" %}
Singpass Logos
{% endfile %}

{% file src="<https://2816701917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW3T7d7fy7OGYkZf4zVKU%2Fuploads%2FWJ7ToOKoWtIGIAeS7Sh5%2FRetrieve-Singpass-btn-inline.zip?alt=media&token=36808ee4-43c0-435e-8dc6-fc95713c7b95>" %}
Myinfo Button (Inline Version)
{% endfile %}

{% file src="<https://2816701917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW3T7d7fy7OGYkZf4zVKU%2Fuploads%2FkBvrLjlccPoekgVMbtIX%2FRetrieve-Singpass-btn-stacked.zip?alt=media&token=c6a7c2d3-021a-4bf1-8341-db3696f9b11e>" %}
Myinfo Button (Stacked Version)
{% endfile %}

***

## Myinfo Consent Page

**The consent page includes important information:**

1. Your display app name, as viewed by your customers
2. Your entity name, which will be populated in the system
3. Purpose of the use of the data
4. List of data items

The value specified in the 'purpose' parameter when invoking the Authorise API will be displayed on this page when retrieving Singpass.

<figure><img src="https://2816701917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW3T7d7fy7OGYkZf4zVKU%2Fuploads%2Fj8RK0XRM87Sfgq6xakI2%2FConsent%20form.png?alt=media&#x26;token=5e07e531-20aa-4b35-a624-bae347bf117b" alt=""><figcaption></figcaption></figure>

1. Your digital service/transaction application.

<figure><img src="https://2816701917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW3T7d7fy7OGYkZf4zVKU%2Fuploads%2FfI7SbjztMhmODE5ibq7j%2FNote%20Banner.png?alt=media&#x26;token=64afaf4f-e03b-461a-b06a-fa22edd44be4" alt=""><figcaption></figcaption></figure>

1. Your entity name which will be populated in SDP.

<figure><img src="https://2816701917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW3T7d7fy7OGYkZf4zVKU%2Fuploads%2FkRqtZmMeRSniMqP2PrNx%2FNote%20Banner%202.png?alt=media&#x26;token=9ae90f59-7c5e-43df-af04-c4344348d16b" alt=""><figcaption></figcaption></figure>

1. Align to the objective of the digital service/transaction.

<figure><img src="https://2816701917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW3T7d7fy7OGYkZf4zVKU%2Fuploads%2FwH0TH1slFod8f5ikwCbr%2FNote%20Banner%203.png?alt=media&#x26;token=82ac9e19-d1ff-4a99-a6c9-b655610f99be" alt=""><figcaption></figcaption></figure>

Please proof-read your sentence structure and ensure that the objective is clear and unambigious.

***

## **Logo Usage**

**Logo Placement for Collaborative Partnership**

For collaborative brand partnerships, the Singpass logo will come first, followed by respective brand partner logo(s).

* Both logos should be similarly proportioned. We recommend that you first start by matching the height or width of partner logo(s) to the Singpass logo.
* Both logos should be scaled to the same optical size for visual balance.
* Clear space should be used between the logos, denoted by the x-height of the ‘i’.

<figure><img src="https://2816701917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW3T7d7fy7OGYkZf4zVKU%2Fuploads%2Fc1zRWDfVCxkp1swogvDv%2Flogin%20placement.png?alt=media&#x26;token=5e677235-5948-440a-827d-da48141bcdb6" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2816701917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW3T7d7fy7OGYkZf4zVKU%2Fuploads%2Fet9X95zTnL6x1uNseai3%2FLogo%20text%20placement.png?alt=media&#x26;token=00316c2d-ed74-4908-8978-68138aa69c39" alt=""><figcaption></figcaption></figure>

**Minimum size**

Minimum sizes of the Singpass logo:

* Digital: **80 pixels wide**
* Print: **18mm wide**

<figure><img src="https://2816701917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW3T7d7fy7OGYkZf4zVKU%2Fuploads%2FvtBeDyYgo8Rv1tiwuMuZ%2Fsingpass%20logo.png?alt=media&#x26;token=adbb9343-c4c5-460f-a7e7-54a03e8500df" alt=""><figcaption></figcaption></figure>

**Usage on Backgrounds**

Whenever possible, it is recommended to use the full colour Singpass logo. It should be used on only either white or light grey background only. The single colour logos should only be used on either Singapore red or black background. For photograph backgrounds, the single colour logo in reverse white should be used.

<figure><img src="https://2816701917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW3T7d7fy7OGYkZf4zVKU%2Fuploads%2FmtWobsw3k6sgkcsVtcOP%2Fwidth%20example.png?alt=media&#x26;token=285596e6-943a-41fb-8002-0683b5d939fd" alt=""><figcaption></figcaption></figure>

**Singpass Logo Don’ts**

Don't combine the Singpass name or logos, or any portion of any of them, with other logo, company name, mark or generic terms. Don't edit, modify, distort, rotate or re-colour the logo.

<figure><img src="https://2816701917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW3T7d7fy7OGYkZf4zVKU%2Fuploads%2FtJJ8sG4u51OOh05ZFZEM%2Fsingpass-donts.png?alt=media&#x26;token=23f50e2e-375a-4e89-b0fe-814562c90e4f" alt=""><figcaption></figcaption></figure>

**Naming Usage**

Never modify or abbreviate the name 'Singpass'. The 'S' in Singpass is always capitalised. Keep 'Singpass' as a single word.