Logo Download and Brand Guidelines
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The Singpass brand is more than just a name. It's a set of values, attributes, and design principles that reflects the spirit of our brand. Using it consistently will reinforce our passion and commitment to give all Singapore residents a National Digital Identity that empowers them to live confidently in a Smart Nation.
Please help us protect our brand, and present your work in the most appropriate way, by following these guidelines and only using approved brand assets from this site (any logos or images found elsewhere on the web are not approved for use).
When to use Singpass brand:
Product page
Consent page
Singpass asset downloads
You can use either of these buttons for your application:
The consent page includes important information:
Your display app name, as viewed by your customers
Your entity name, which will be populated in the system
Purpose of the use of the data
List of data items
The value specified in the 'purpose' parameter when invoking the Authorise API will be displayed on this page when retrieving Singpass.
Your digital service/transaction application.
Your entity name which will be populated in SDP.
Align to the objective of the digital service/transaction.
Please proof-read your sentence structure and ensure that the objective is clear and unambigious.
Logo Placement for Collaborative Partnership
For collaborative brand partnerships, the Singpass logo will come first, followed by respective brand partner logo(s).
Both logos should be similarly proportioned. We recommend that you first start by matching the height or width of partner logo(s) to the Singpass logo.
Both logos should be scaled to the same optical size for visual balance.
Clear space should be used between the logos, denoted by the x-height of the ‘i’.
Minimum size
Minimum sizes of the Singpass logo:
Digital: 80 pixels wide
Print: 18mm wide
Usage on Backgrounds
Whenever possible, it is recommended to use the full colour Singpass logo. It should be used on only either white or light grey background only. The single colour logos should only be used on either Singapore red or black background. For photograph backgrounds, the single colour logo in reverse white should be used.
Singpass Logo Don’ts
Don't combine the Singpass name or logos, or any portion of any of them, with other logo, company name, mark or generic terms. Don't edit, modify, distort, rotate or re-colour the logo.
Naming Usage
Never modify or abbreviate the name 'Singpass'. The 'S' in Singpass is always capitalised. Keep 'Singpass' as a single word.
