# Brand Guidelines and Resources

#### Brand Guidelines & Assets

The Singpass brand is more than just a name. It's a set of values, attributes, and design principles that reflects the spirit of our brand. Using it consistently will reinforce our passion and commitment to give all Singapore residents a National Digital Identity that empowers them to live confidently in a Smart Nation.

Please help us protect our brand, and present your work in the most appropriate way, by following these guidelines and only using approved brand assets from this site (any logos or images found elsewhere on the web are not approved for use).

**When to use Singpass brand:**

* Product Page
* Digital Surface
* Kiosks

<br>

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Examples

<figure><img src="/files/9qxpwFeXYlu9HC3vrchx" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/fbl0iTsTpmei6QxCIAIh" alt=""><figcaption></figcaption></figure>

#### Logo and QR Code Usage

<figure><img src="/files/JkMHuTUjJ7pMESjqqmGI" alt=""><figcaption><p>Example of the logo placement</p></figcaption></figure>

<figure><img src="/files/LgnifJ6L7EXndNw1Cilp" alt=""><figcaption><p>Examples of Singpass Logo with Text Placement</p></figcaption></figure>

**Minimum Size**

Minimum sizes of the Singpass logo:

* Digital: 80 pixels wide
* Print: 18mm wide

<figure><img src="/files/eDSyJGzo3skPDEMTuPkH" alt=""><figcaption><p>Example of 80px/18mm wide, approximate</p></figcaption></figure>

**Usage on Backgrounds**

Whenever possible, it is recommended to use the full colour Singpass logo. It should be used on only either white or light grey background only. The single colour logos should only be used on either Singapore red or black background. For photograph backgrounds, the single colour logo in reverse white should be used.

<figure><img src="/files/cCd15Tfxuiy9Pj9j4OXb" alt=""><figcaption><p>Example of Singpass logo with background</p></figcaption></figure>

**Singpass Logo Don’ts**

Don't combine the Singpass name or logos, or any portion of any of them, with other logo, company name, mark or generic terms. Don't edit, modify, distort, rotate or re-colour the logo.

<figure><img src="/files/sPVknCHXV3kveI882qUe" alt=""><figcaption><p>Examples of Don'ts</p></figcaption></figure>

**Singpass Key Figure Don’ts**

Don't combine the Singpass key figure name or logos, or any portion of any of them, with other logo, company name, mark or generic terms. Don't edit, modify, distort, rotate or re-colour the logo.

<figure><img src="/files/VUp4Qq2Iy0W1gsSm70ki" alt=""><figcaption><p>Examples of Don'ts</p></figcaption></figure>

**QR Code Dos**

* Ensure that the QR code is **at least 500px wide.**
* Ensure that the QR code is, **high-quality and sharp** not blur or pixelated.
* Ensure that the **aspect ratio of the template remain unchanged.**
* Ensure that the QR code is a **black filled colour on a white background** for high contrast.

<figure><img src="/files/1N6sGogoe39D6TV0JXb6" alt=""><figcaption><p>Examples of Don'ts</p></figcaption></figure>

***

#### Naming Usage

Never modify or abbreviate the name 'Singpass'. The 'S' in Singpass is always capitalised. Keep 'Singpass' as a single word.

***

#### Contact Us

Please submit a request at [partnersupport.singpass.gov.sg](https://partnersupport.singpass.gov.sg/) if you have any questions on the usage of the Singpass logo with Verify service.


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